Internet and Information Technology in Modern Organizations: Challenges & Answers 13 Adoption Factors for Mobile Gaming in South Africa

The mobile communications market has reached a fairly mature state with regards to text and voice services and therefore new services are continuously investigated to increase the number of revenue streams generated from the existing mobile phones. One of the possible revenue streams is mobile gaming and it is therefore essential to understand the factors that influence its adoption. The study focuses on two important adoption factors which are deemed pertinent to the South African telecommunications environment namely the cost of the service and the social influence of this service. The nature of the research question lends itself to a research strategy based on survey sampling to collect data using questionnaires within a crosssectional time horizon. The results from the study indicated that the factors influencing the adoption patterns for the South African mobile gaming users are significantly different than those found in a comparative study conducted in Norway in 2002.